Better Data, Faster Decisions Featuring Gladys Kong, CEO, Azira
About this episode
Gladys Kong discusses the relationship between data and marketing effectiveness, emphasizing the importance of quality over quantity in data usage.
In this episode of Modern Marketing and Measurement, we are joined by Gladys Kong, CEO of Azira, to talk about why more data does not necessarily lead to better marketing. We discuss how location and transaction data can provide a more complete picture of consumer behavior, why data has a shelf life, and how AI is giving marketers more time to ask questions, test ideas, and focus on strategy. Follow us on social! Linkedin Instagram X Facebook
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