Modern Marketing + Measurement
Hosted by Becky JohnsonExploring the evolving landscape of analytics, attribution and marketing performance and expert insights, industry trends and actionable strategies.
Insights from recent episode analysis
On the show
- Nick Morley1 ep
- Gladys Kong1 ep
- Ross Kramer1 ep
Also: Jenny Stanley, Jake Bentham, Josh Hudgins, Bob Walczak, Vitaly Pecherskiy, Ben Skinazi, Anastasia Leng
Audience Interest
Podcast Focus
Publishing Consistency
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Based on the show's feed history.
Built from
By chart position
- 🇸🇦SA · Marketing#862.5K to 23K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
2.5K to 23K🎙 ~2x weekly·39 episodes·Last published 5d ago - Monthly Reach
Unique listeners across all episodes (30 days)
5K to 45K🇺🇸71%🇸🇦29% - Active Followers
Loyal subscribers who consistently listen
2.8K to 25K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
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Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 10/19/26 | Please Stop Chasing Prompts, Featuring Dan Baptiste of Skyword | Dan Baptiste, Executive Vice President, Skyword, joins Modern Marketing and Measurement to discuss how brands can build authority through original expertise, a clear point of view, and teams that actually work together. Drawing on his experience helping companies tell their stories, Dan explains how a Vegas resort can accidentally become known for gambling instructions, why being cited is different from being recommended, and what marketing departments might learn from looking beyond their own org charts. He brings humor to a serious question: What does a brand contribute that customers cannot get everywhere else? Follow us on social! Linkedin Instagram X Facebook | 27m 40s | ||||||
| 9/28/26 | Why We Cheer for Free Food: Games, Data, and Restaurant Loyalty Featuring Diane Le, VP of Marketing, Restaurants, PAR Technology | In this episode of Modern Marketing and Measurement, we talk with Diane Le, VP of Marketing, Restaurants at PAR Technology, about the return of games and challenges in restaurant marketing. We get into Smoothie King’s results, why a promotion needs time to build, and the measurement problem hiding behind a simple question: did that customer come back? Diane explains how much a restaurant can miss when someone orders through DoorDash or visits without using their loyalty account. Follow us on social! Linkedin Instagram X Facebook | 30m 12s | ||||||
| 9/22/26 | Better Data Collaboration Without Giving Up Control with Juan Baron from Decentriq | Welcome to Modern Marketing & Measurement. Today, I’m joined by Juan Baron, Head of International and Global Accounts at Decentriq, a data collaboration platform. We talk about how brands can work across departments, publishers, retailers, and other partners without giving up control of their data, why auditability matters from the beginning, and how a flexible approach to data collaboration can lead to better insights and stronger business decisions. Follow us on social! Linkedin Instagram X Facebook | 16m 04s | ||||||
| 9/15/26 | Getting Your Data House in Order with Matt Spiegel, EVP, TruAudience Growth Strategy at TransUnion | Welcome to Modern Marketing & Measurement. Our guest today is Matt Spiegel, EVP, TruAudience Growth Strategy at TransUnion. Marketers are putting more money into AI, but the return is not always keeping pace. Matt joins us to talk about why the problem often starts with disconnected data, how companies can create a clearer picture of marketing performance, and what needs to be in place before even more AI spending enters the 2027 budget. Follow us on social! Linkedin Instagram X Facebook | 19m 42s | ||||||
| 9/7/26 | ad spendperformance marketing+3 | Nick Morley | Lunio | — | ad platformsperformance marketing+3 | — | 25m 24s | ||
| 9/1/26 | data analysismarketing strategy+3 | Gladys Kong | Azira | — | datamarketing+5 | — | 15m 31s | ||
| 8/24/26 | digital marketingAI in product discovery+3 | Ross Kramer | Listrak | — | AI agentsproduct discovery+3 | — | 24m 04s | ||
| 7/7/26 | packagingQR codes+3 | Jenny Stanley | Appetite Creative | — | packagingmarketing+5 | — | 24m 54s | ||
| 6/29/26 | AI visibilitySEO fundamentals+4 | Jake Bentham | AgencyUK | — | AISEO+5 | — | 22m 36s | ||
| 6/22/26 | TV advertisingdata foundation+4 | Josh Hudgins | VideoAmp | — | TV advertisingGRPs+6 | — | 19m 21s | ||
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| 6/15/26 | AI infrastructureautomation+3 | Bob Walczak | MadConnect | — | AIautomation+5 | — | 24m 04s | ||
| 6/8/26 | marketing technologyAI in marketing+4 | Vitaly Pecherskiy | StackAdapt | — | marketing technologyAI+5 | — | 25m 11s | ||
| 6/1/26 | AI in advertisingmedia ecosystem+4 | Ben Skinazi | Equativ | — | AIadvertising+5 | — | 33m 31s | ||
| 5/25/26 | creative marketingAI in marketing+4 | Anastasia Leng | CreativeX | — | creative marketingAI+4 | — | 31m 18s | ||
| 5/18/26 | Making the Right Moment More Valuable | In this episode of Modern Marketing and Measurement, I’m joined by Brad Quinn, SVP, Strategy & Growth at KERV.ai, to talk about a part of marketing that’s been hiding in plain sight—context. Brad breaks down how analyzing content at the scene level, not just the audience level, is helping brands show up at the right moment with far more relevance. From turning underutilized content libraries into high-value inventory to navigating brand safety in nuanced, real-world environments, this conversation gets into what it really takes to connect creative, context, and commerce in a way that actually performs. Follow us on social! Linkedin Instagram X Facebook | 22m 16s | ||||||
| 5/11/26 | From Attribution to Intention: Asking Better Questions to Drive Real Growth | In this episode of Modern Marketing and Measurement, I’m joined by Laura Forester, Head of U.S. Brand Strategy at Gravity Global, for a conversation that brings marketing back to what actually matters—people. Laura shares why the industry’s obsession with tracking everything can miss the bigger picture, and how shifting from attribution to intention helps uncover what truly drives behavior. We get into the power of better questions, the role of experimentation, and why understanding human motivation—not just clicks—leads to stronger, more meaningful results. Follow us on social! Linkedin Instagram X Facebook | 26m 47s | ||||||
| 5/4/26 | From Clicks to Decisions: Marketing in an AI-Mediated World | On this episode we sit down with Natasha Wallace Chief Solutions Officer & Managing director at Jellyfish to talk about what happens when AI starts to “mediate parts of the journey” and reshape how decisions get made. We get into her idea of “decision orchestration” and why visibility is now a “consequence of influence.” Natasha’s joy is contagious all while painting a picture for current leaders to understand practical and real approaches to the current stage of marketing. Follow us on social! Linkedin Instagram X Facebook | 33m 56s | ||||||
| 4/27/26 | Smarter Spend, Stronger Results: Rethinking Efficiency, AI, and What Actually Drives Growth | In this episode of Modern Marketing and Measurement, I talk with Phil Case, President and Chief Client Officer of Max Connect Marketing, about cutting wasted ad spend and focusing on what actually drives results. We get into how AI is speeding up decisions without replacing human judgment, why measurement still isn’t perfect, and how brands can balance short-term performance with long-term growth. Follow us on social! Linkedin Instagram X Facebook | 33m 17s | ||||||
| 4/20/26 | Not Your Granddad’s MMM: AI, Creativity, and What Comes Next | On this episode, I sit down with Jeff Matisoff, North America CEO & Managing Partner at The Brandtech Group, to talk about how AI is reshaping everything from MMM to creative and media. We get into what real-time, scenario-based measurement actually looks like, why conversational data is changing how teams work, and how keeping a clear North Star—and a strong human point of view—matters more than ever as the tools get smarter. Follow us on social! Linkedin Instagram X Facebook | 26m 12s | ||||||
| 4/13/26 | Attention Isn’t Enough: Turning CTV Moments into Measurable Impact | Today I sit down with Steve Filler, UK Country Manager at ShowHeroes, to unpack one of the most talked-about shifts in advertising right now—attention as a metric, and where it falls short. We get into why attention is really about opportunity, not outcomes, and how pairing it with brand lift and creative strategy is what actually drives results. Steve also shares how CTV is evolving, what’s holding back real-time optimization, and why smarter creative variation—not just better placement—is the next big unlock for marketers. Follow us on social! Linkedin Instagram X Facebook | 24m 55s | ||||||
| 4/6/26 | From Prompts to Performance: The Rise of Vibe Marketing | The way people discover and buy is shifting quickly, and AI is right at the center of it. Jamie Domenici, CMO of Klaviyo, breaks down Klaviyo’s new “vibe marketing” approach, what it means to move from building campaigns to prompting them, and why first-party data is quickly becoming the foundation for what comes next. Follow us on social! Linkedin Instagram X Facebook | 29m 06s | ||||||
| 3/23/26 | A Brand Renaissance, Fueled by Better Use of Data | Welcome back to Modern Marketing and Measurement. On this episode I sit down with Jessica Shapiro, CMO at LiveRamp, to talk about what she coins a Brand Renaissance. We cover how data collaboration helps connect the full customer picture, how personalization should support (not dilute) brand, and why treating customer data with care is key to building relationships that actually last. Follow us on social! Linkedin Instagram X Facebook | 27m 06s | ||||||
| 3/16/26 | Turning TV Into a Performance Channel with Investment Grade Data | Welcome back to Modern Marketing and Measurement. Today I’m joined by Laura Grover, SVP and Head of Client Solutions at EDO. We talk about how TV measurement is evolving beyond reach and frequency to real consumer action—like search and site visits—and what that means for marketers navigating today’s mix of linear, streaming, and live sports. Laura also shares why contextual creative matters more than ever, how survey data is out and watching actual behavior data is in, and how to use all of it to give clients “investment grade data.” Follow us on social! Linkedin Instagram X Facebook | 24m 45s | ||||||
| 3/9/26 | The $70 Billion Question: Why So Much Ad Spend Delivers No ROI | Welcome back to Modern Marketing and Measurement. In this episode, I’m joined by Rick Miller, Partner of Marketing Effectiveness at Big Chalk Analytics. We talk about a tough reality in modern media: billions in ad spend produce little to no measurable return. Rick explains where measurement often goes wrong, why “always-on” MMM isn’t always the answer, and how better data—from local signals to real performance metrics—can help marketers make smarter decisions before budgets are wasted. Follow us on social! Linkedin Instagram X Facebook | 32m 38s | ||||||
| 3/2/26 | Beyond Last Click: Measuring What Actually Drives Growth | On this episode of Modern Marketing and Measurement, I’m joined by Henry Innis, Co-Founder and CEO of Mutinex. We talk about how CMOs can cut through fragmented data, move beyond last-click thinking, and use faster, clearer measurement to answer tough growth questions with confidence. From protecting brand investment to aligning metrics with the P&L, Henry makes the conversation easy to enjoy by being whip smart with a sharp humor to match. Follow us on social! Linkedin Instagram X Facebook | 32m 57s | ||||||
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Chart history for Modern Marketing + Measurement
Peaked at #86 in SA, currently #86 in SA.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| SA | — | #86 | #86 | — |
Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.