The Computer Has Eyes So Fix Your Discoverability with Ross Kramer of Listrak
About this episode
Ross Kramer discusses the impact of AI on product discovery and the importance of discoverability for brands.
Today's guest is Ross Kramer, Co-Founder and CEO of Listrak, a digital marketing platform for retailers and brands. A unified customer profile is necessary for creating better personalization, but Ross also breaks down how AI agents are changing product discovery, and why being discoverable now goes beyond traditional SEO. As Ross puts it, “computers have eyes,” which means if AI is doing the shopping, brands have some new rules to learn about getting found. Follow us on social! Linkedin Instagram X Facebook
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