Real Numbers, Marketing Numbers, and Wasted Ad Spend Featuring Nick Morley, CEO, Lunio
About this episode
Nick Morley discusses the importance of independent verification in performance marketing and the potential for reinvesting wasted ad spend.
In this episode of Modern Marketing & Measurement, we are joined by Nick Morley, CEO of Lunio, to talk about why advertisers should not rely on ad platforms to grade their own homework. We discuss the hidden waste inside performance marketing, how independent verification can give marketers more confidence in their numbers, and why finding wasted spend creates an opportunity to reinvest in growth. Follow us on social! Linkedin Instagram X Facebook
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