From Eyeballs to Outcomes
About this episode
Josh Hudgins discusses the evolution of TV advertising metrics and the shift towards business outcome-based media buying.
Today we're joined by Josh Hudgins, CPO at VideoAmp. We talk about why TV advertising has outgrown panels, GRPs, and proxy metrics, and what replaces them. Josh explains how a unified data foundation makes real time optimization possible, why AI should move beyond insights into orchestration, and how the industry is shifting toward buying media based on business outcomes instead of just impressions. Follow us on social! Linkedin Instagram X Facebook
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