Episode 117: Embrace the Cookie Cutter

About this episode

The episode discusses AI governance, lead generation strategies, and features a conversation with MSP consultancy experts.

Live from the 2026 RSA Conference in San Francisco, Erick and Rich discuss the puzzling lack of interest in AI governance among MSPs and a go-giver lead generation concept proven to work by Erick himself. Then they’re joined by Jeff Loehr and Joe Rojas of MSP consultancy Start Grow Manage for a fun and fact-filled conversation about lead generation, sales meeting success, employee motivation, and operational efficiency. And finally, one last thing: You know spring has finally arrived when they’re burning socks in Annapolis. Discussed in this episode: Closing the AI Governance Gap Start Grow Manage home page Decades ago, a Maryland sailor burned his winter socks. Now it's a spring tradition Some guests on this podcast are clients of Channel Mastered. Compensation plays no part in their appearance or the content of the discussion unless the episode they appear on is a “bonus episode” explicitly labeled as sponsored.

People in this episode

Hosts: Erick, Rich

Guests: Jeff Loehr, Joe Rojas

Topics covered

• AI governance
• lead generation
• sales meetings
• employee motivation
• operational efficiency

Keywords

• AI governance
• lead generation
• sales success
• employee motivation
• operational efficiency
• RSA Conference
• Start Grow Manage

Mentioned in this episode

Organizations: Start Grow Manage

Places: San Francisco, Annapolis

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