Episode 118: That Newfangled Thing

Episode 118: That Newfangled Thing

From MSP Chat by MSP Chat

April 3, 2026 · 1h 8m · Episode 118

About this episode

Erick and Rich discuss Treeline's impact on MSPs, tips for client engagement, and insights from SonicWall's Cyber Protect Report, along with a humorous European heist story.

Erick and Rich discuss Treeline, a new kind of venture capital-backed MSP with interesting implications for the competitive landscape, as well as tips for driving more business with clients by clarifying your value proposition. Then they’re joined by Michael Crean of SonicWall for a look at the interesting and sobering results of the company’s 2026 Cyber Protect Report. And finally, one last thing: The most European robbery ever, and its amusing aftermath. Discussed in this episode: Treeline Raises $25 Million to Reinvent IT Services Sonic Wall Reframes Annual Research Around SMB Protection Outcomes, Reveals the Seven Deadly Sins in 2026 Cyber Protect Report Thieves steal 12 tons of KitKat bars in Europe chocolate heist How a Massive KitKat Heist Turned Into Crisis PR Gold Some guests on this podcast are clients of Channel Mastered. Compensation plays no part in their appearance or the content of the discussion unless the episode they appear on is a “bonus episode” explicitly labeled as sponsored.

People in this episode

Hosts: Erick, Rich

Guest: Michael Crean

Topics covered

  • venture capital
  • managed service providers
  • business strategy
  • cybersecurity
  • theft
  • European crime

Keywords

  • Treeline
  • SonicWall
  • Cyber Protect Report
  • managed service providers
  • value proposition
  • KitKat heist
  • business growth
  • cybersecurity

Mentioned in this episode

Organizations: Treeline, Channel Mastered

Products: KitKat

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