She Manages MSPs Across Two Continents (Here's What She Sees)
From MSP Heroes Podcast by Growth Generators by Growth Generators
April 24, 2026 · 30 min
About this episode
Margarita Sertaridi discusses MSP growth and operations across continents, emphasizing the importance of a tight tech stack and compliance in scaling businesses.
What does MSP growth look like across three continents? In this episode Harrison sits down with Margarita Sertaridi, Partner Account Executive at Lansweeper covering Eastern Europe and South EMEA. Margarita helps MSPs win larger deals, b uild stronger partnerships, and find new revenue streams across some of the most competitive markets in the world. She brings a ground level view of how MSPs operate globally and what separates the ones that scale from the ones that stall. In this conversation they dig into why the best MSPs keep a tight tech stack instead of chasing every new tool, how buying behavior shifts from region to region, and why total network visibility is the foundation your managed services business needs before anything else. You will also hear the real difference between growth and scalability, two things most MSP owners treat the same but that actually require completely different moves. They also get into the rise of IoT, shadow AI, and what NIS2 and DORA mean for MSPs who want to get ahead of the next wave of compliance demand. Margarita shares real numbers from her partners and breaks down the simple strategy that has MSPs growing 30% year over year. If you are…
People in this episode
Host: Harrison
Guest: Margarita Sertaridi
Topics covered
- MSP growth
- global operations
- technology stack
- compliance
- revenue streams
- partnerships
Keywords
- MSP
- growth
- scalability
- revenue
- compliance
- technology stack
- IoT
- shadow AI
- NIS2
- DORA
Mentioned in this episode
Organizations: Lansweeper, IoT, shadow AI, NIS2, DORA
Places: Eastern Europe, South EMEA
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