362 How to Groom Your Farm Website During the Season
About this episode
In this episode, Corinna Bench discusses the importance of regularly updating your farm website to reflect current seasonal activities and customer needs.
Is your farm website reflecting what's happening on your farm RIGHT NOW… or is it stuck in last season? A few weeks ago, our farm was featured in the Toledo Blade newspaper during asparagus season, and suddenly we had a wave of new people discovering our business online. There was just one problem… Our website wasn't ready for them. The homepage wasn't talking about asparagus. There was no mention of the newspaper feature. And there wasn't a clear next step for new visitors trying to figure out how to buy from us. That experience sparked a huge realization for me: Farm websites are not static brochures. They're living storefronts. And just like a retail store changes its displays, promotions, featured products, and signage throughout the year, your website should evolve with the current season of your farm business too. In today's episode, I'm unpacking: Why stale websites quietly create friction and confusion How new customers experience your website differently than loyal customers The hidden role your homepage plays in guiding people deeper into your funnel The seasonal elements I think farms should regularly rotate and refresh A simple "website grooming rhythm" you can use…
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- 368: How to Prioritize Your Farm Marketing When Time Is Tight
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- 366 What Farmers Can Learn from Aldi's "Shop First" Strategy
- 365 Build Your Farm's "Dream 25" List
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