368: How to Prioritize Your Farm Marketing When Time Is Tight
About this episode
In this episode, Corinna Bench shares a framework for prioritizing farm marketing efforts based on key revenue-driving metrics.
One of the questions I hear all the time from farmers is: "What marketing channel should I focus on?" Or: "If I only have a few hours a week, what's the minimum marketing I need to do?" But I think that's the wrong question. The real question is: Where should I invest my limited marketing time so it creates the biggest impact? In this episode, I share a simple framework to help you decide where your marketing time should go based on the three metrics that actually drive farm revenue: customer count, average order value, and order frequency. We'll talk about the four places marketing time can go, why some marketing activities create far more leverage than others, and how to know whether your next hour should be spent communicating, planning, optimizing, or measuring. If you've ever felt overwhelmed by all the marketing advice out there (or wondered if you're spending your time on the right things), this episode will help you focus on what matters most. Helpful Links & Resources What email provider do I use? I recommend Kit.com -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Thank You…
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