367: Not Every Offer Is a First Offer: A Live FMS Coaching Call with Pigasus Meats
About this episode
This episode discusses the challenges of launching offers in farm businesses and the importance of aligning offers with the customer journey.
What happens when you launch an offer that seems like a no-brainer... and nobody buys it? In this episode, you'll listen in on a real Farm Marketing School coaching call with Lexi from Pigasus Meats. Lexi came to the call frustrated because their Simple Supper Box subscription had only attracted one customer after months of promotion. As we dug into the problem, we uncovered a lesson that applies to every farm business: Not every offer is the right first offer. Many farmers assume that if an offer isn't selling, the offer itself must be flawed. But sometimes the real issue is where that offer sits in the customer journey. A meat subscription might be a fantastic offer. A membership, bundle, or annual commitment might be a fantastic offer. But if you're asking brand-new customers to make a big commitment before they've built trust in your farm, even a great offer can struggle. In this coaching call, you'll hear us explore: How customers move from stranger to superfan Why some offers belong later in the customer journey The mistake farmers make when they lead with a high-commitment offer How to identify the products that should come before your premium offer Why sequencing matters…
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