369 The One Metric That Tells You if Your Farm Leads Are Actually Worth Anything
About this episode
This episode introduces the concept of Earnings Per Lead (EPL) and its importance in evaluating the value of farm leads for better marketing decisions.
What is a lead actually worth to your farm business? Most farmers know how many email subscribers they have. Far fewer know what those subscribers are actually worth. And that can lead to some very bad marketing decisions. In this episode, I introduce a simple metric called Earnings Per Lead (EPL) that helps you measure the value of the people entering your world -- i.e. whether they came from a Facebook ad, a farmers market, a farm tour, a referral, or a lead magnet. You'll learn how to calculate EPL, why it's different from Cost Per Lead, and how it can help you decide which marketing activities deserve more of your time, money, and attention. In this episode, we'll discuss: What Earnings Per Lead (EPL) is and why it matters Why Cost Per Lead can be misleading How to calculate EPL using a simple formula How to track the value of different lead sources Why some leads are far more valuable than others Real-world examples from CSA farms, meat producers, flower farms, and online stores How EPL can help you make smarter marketing decisions If you've ever wondered whether your lead magnets, email list growth efforts, farm tours, or Facebook ads are actually producing customers, this…
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