366 What Farmers Can Learn from Aldi's "Shop First" Strategy
About this episode
This episode explores Aldi's marketing strategy and how farmers can apply similar tactics to attract customers.
I got this podcast episode idea in the middle of Aldi. Seriously. I was walking down the grocery aisle when a sign stopped me in my tracks. It said: "Shop Aldi First." And I remember thinking: "Dang. That's good." Buried inside that simple phrase was a powerful marketing lesson that applies to almost every direct-to-consumer farm business. Aldi isn't trying to convince customers to buy everything from them. They're trying to become the first stop. In this episode, I unpack the marketing strategy behind Aldi's campaign and show how farmers can apply the same thinking to become the first place customers think of when they need your __________________. This is going to make you THINK!! Helpful Links & Resources What email provider do I use? I recommend Kit.com -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Ep 333 Finding Your Farm's Gateway Product - I reference this in the podcast. It's a great primer on how to find your farm's official "first offer." Thank You to Our Podcast Sponsors: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new…
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