364 CSA Buy Down Offers: Marketing Case Study with Thirsty Fruit Farm
About this episode
This episode features a marketing case study with Krista Barzen-Hansen of Thirsty Fruit Farm, focusing on her farm's marketing evolution and strategies.
In this episode, I sit down with Krista Barzen-Hansen of Thirsty Fruit Farm (one of my students from Farm Marketing School!) to break down how her farm marketing has evolved and strengthened over the past year. In this farm marketing case study, we unpack: how customers discover her farm, how she nurtures leads, how she's constantly optimizing her "gateway" product what content she creates, how she thinks about onboarding, the systems she's building, and how she's learning to approach marketing with confidence and experimentation instead of overwhelm. Krista's primary sales model happens to be a CSA "buy down" structure, so much of the conversation naturally flows through that lens. But the real lesson here is seeing how marketing principles come together inside an actual farm business. If you've ever wondered what it looks like to move from "random acts of marketing" into a more intentional marketing ecosystem… this episode will give you a practical example. Meet Our Podcast Guest: Krista Barzen-Hanson from ThirstyFruitFarm.com Krista is an environmental chemist turned farmer. She and her husband, Brad, started Thirsty Fruit Farm in upstate NY during the pandemic. They farm…
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