The Deal Maker’s Will: 7 Rules Every Negotiator Should Know (Featuring Walker Thrash)

The Deal Maker’s Will: 7 Rules Every Negotiator Should Know (Featuring Walker Thrash)

From Negotiation Made Simple by John Lowry

November 22, 2025 · 43 min · Season 1 · Episode 55

About this episode

In this episode, John Lowry interviews Walker Thrash, who shares seven essential rules for effective negotiation.

Need help with a negotiation? Text us and we'll feature your question on the show. In this episode of Negotiation Made Simple, John sits down with Walker Thrash, commercial real estate deal maker and author of The Deal Maker’s Will. Through a mentor–mentee story, Walker distills years of experience into seven powerful rules that help negotiators simplify complexity, understand self-interest, use authority wisely, and keep deals moving forward. Walker shares how activity—not perfection—is the ...

People in this episode

Host: John Lowry

Guest: Walker Thrash

Topics covered

  • negotiation
  • real estate
  • self-interest
  • deal making
  • mentorship
  • rules

Keywords

  • negotiation
  • deal making
  • self-interest
  • mentorship
  • real estate
  • rules
  • complexity

Mentioned in this episode

Books & works: The Deal Maker’s Will

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