Content That Sells: The Difference Between Engagement and Revenue
About this episode
This episode discusses the gap between high engagement on social media and actual sales, offering insights on how to improve content creation for better revenue outcomes.
If you've ever looked at your Instagram analytics and felt proud of your engagement rate, only to realise you haven't made a sale in weeks, this episode is going to completely change how you approach content creation. You're getting tons of likes and comments. Your engagement rate is solid. People tell you they love your content. But when you launch a course or open spots for coaching? Crickets. Sound familiar? Here's the uncomfortable truth: you can have amazing engagement and still make no ...
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