
Simone Robinson discusses common copywriting mistakes that cost businesses clients and shares insights on effective conversion strategies.
In this episode, I’m joined by Simone Robinson, Founder and CEO of Northern Peak Marketing, for a deep dive into what actually makes copy convert — and why so many businesses struggle to get it right. With over 12 years of experience in digital marketing and senior leadership roles, Simone has worked on campaigns for 8-figure brands, global exporters, and celebrity clients. She specialises in direct-response copywriting, messaging clarity, and conversion-focused strategy — and she doesn’t hol...
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