From Followers to Customers: Bridging the Gap That's Costing You Sales

From Followers to Customers: Bridging the Gap That's Costing You Sales

From New School of Marketing by Bianca McKenzie

March 2, 2026 · 24 min · Season 17 · Episode 246

About this episode

This episode explains how to convert social media followers into paying customers and addresses common gaps in marketing strategies.

If you've got a growing follower count but your sales aren't growing with it, or if people engage with your content but never actually inquire about working with you, this episode is going to explain exactly what's missing—and how to fix it. You've been working hard on your marketing. Your follower count is growing. People like and comment on your posts. Your engagement rate is solid. You feel like you're doing everything right. But when you launch an offer, promote your services, or open enr...

People in this episode

Host: Bianca McKenzie

Topics covered

  • sales conversion
  • social media marketing
  • customer engagement
  • marketing strategy
  • business growth

Keywords

  • followers
  • customers
  • sales
  • engagement
  • marketing
  • social media
  • business

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