How to Build a Team That Actually Works

How to Build a Team That Actually Works

From Ninja Selling Podcast by Ninja Selling

March 19, 2026 · 31 min · Episode 670

About this episode

Eric Thompson interviews John Zickert about building a successful real estate team using Ninja Selling principles.

I n this episode, Eric Thompson interviews John Zickert about how he has grown his real estate team while staying true to Ninja Selling principles. John shares how his team increased production from $55.6M and 120 transactions in 2024 to $66.6M and 151 transactions in 2025, not by chasing new tactics, but by becoming more consistent with the Ninja Nine, improving team alignment, and deepening their commitment to value-driven relationships. John explains the structure of his team, the role clarity within it, and the "definitive purpose" that guides everything they do: to create value for others. He walks through their flow systems, including newsletters, postcards, local business highlights, client appreciation events, personal notes, and a thoughtful weekly team meeting rhythm. He also discusses how coaching, business planning, mindset habits, and consistency have helped him become more purposeful as a leader. The episode is ultimately about building a team the Ninja way: with strong mindset, simple but consistent actions, community focus, and a commitment to people over shiny objects. Key Takeaways A strong team starts with a clear purpose. John's team filters decisions through…

People in this episode

Host: Eric Thompson

Guest: John Zickert

Topics covered

  • team building
  • real estate
  • Ninja Selling principles
  • value-driven relationships
  • leadership

Keywords

  • real estate team
  • Ninja Selling
  • team alignment
  • value creation
  • leadership

Mentioned in this episode

Organizations: Ninja Selling

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