Ninja Selling Podcast

Eric Thompson interviews Jacqueline Krasnikoff of RE/MAX First in Calgary, Alberta, who shares a creative, relationship-centered open house strategy that helped her generate 30 of her first 34 real estate transactions from open houses. Her approach revolves around one simple question: "What do you think this house will sell for?" By turning that question into a fun contest with a $100 gift card, Jacqueline creates a natural, pressure-free way to engage visitors, collect contact information, and establish relationships. Jacqueline walks through her entire process, from welcoming guests with coffee and conversation to following up with personalized videos, market updates, and thoughtful pop-bys. She also shares how her ready-to-go open house kit makes hosting effortless and how Ninja Coaching with Scott Bancroft is helping her build more consistent follow-up systems. Her message is simple: make open houses enjoyable, create genuine connections, and turn every interaction into an opportunity to stay in flow. Key Takeaways Make it a game: Asking visitors to guess the final selling price creates an engaging, non-salesy way to collect contact information. Create a welcoming experience: Coffee, refreshments, and thoughtful touches encourage visitors to relax and engage in meaningful conversations. Build follow-up into the process: Personalized videos, updates when offers arrive, and final selling-price announcements create multiple natural opportunities for flow. Use thoughtful pop-bys: Small gifts and personal visits help turn open house visitors into lasting relationships. Systematize your open houses: A fully stocked, portable open house kit makes preparation simple and repeatable. Don't let opportunities slip away: A structured follow-up system ensures every new connection receives consistent attention. Memorable Quotes "What do you think this house will sell for?" "Now this has become a game." "They want to hear from me afterwards." "I'm just keeping them informed and on information they ask me for." "You're getting directly in front of buyers." "Talk to people. Talk to people, talk to people, talk to people." Links: Website: https://ninjaselling.com/ninja-podcast/ Email: [email protected] Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: https://www.instagram.com/ninjasellingofficial/ LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/ Jacqueline Krasnikoff: https://jacquelynk.ca/

These People Probably Want to Buy/Sell Real Estate Download: Click Here In this episode, Rob Nelson and Eric Thompson challenge the idea that 7% mortgage rates mean there is no real estate market. While higher rates certainly affect affordability and transaction volume, people continue to move because life continues to change. Births, deaths, marriages, divorces, career changes, empty nesting, inheritances, and other FORD events create housing needs regardless of the economic environment. The opportunity for Ninjas is to identify those changes through consistent flow. Rob and Eric explain why roughly 20% of your database should be on your warm list and demonstrate through a live FORD conversation how ordinary discussions about family, work, recreation, and dreams can uncover future real estate opportunities without ever becoming salesy. The message is simple: the opportunity isn't hiding in the market; it's hiding in your relationships. Key Takeaways There is always a real estate market because life changes regardless of mortgage rates. Economic conditions influence transactions, but FORD events often create the underlying reason people actually move. Approximately 20% of your database should be on your warm list based on life changes you uncover through conversations. Don't enter FORD conversations looking for business. Enter them genuinely curious about what is happening in someone's life. A full warm list creates an abundance mindset by making the opportunities within your relationships visible. Different segments of the market respond differently to interest rates, so understand which people and opportunities are less rate-sensitive. Pasted text Memorable Quotes "There's always a market." "The question today is not, is there a market? The question is, who's the market?" "The reason why there's always a market is because there's always change." "The mission isn't to see if I can get this person on my warm list. The mission is to see what I can learn." "The opportunity is not hiding in the market. The opportunity is hiding in your relationships." "Don't buy into the headlines. Control what you can control." Links: Website: https://ninjaselling.com/ninja-podcast/ Email: [email protected] Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: https://www.instagram.com/ninjasellingofficial/ LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/

Eric Thompson interviews Jeff Feldman of Premier Plus Realty in Naples, Florida, alongside his Ninja Coach, Steve Mangelson, about a remarkably simple strategy that generates half of Jeff's business: building meaningful relationships with other real estate agents. Jeff is on pace for $20 million in volume this year, with approximately 50% coming from agent referrals. At the center of Jeff's strategy is a consistent birthday and anniversary card campaign. He sends at least 50 handwritten cards every month, roughly 70% to fellow Realtors. But the power isn't simply sending a card. Jeff records important dates, personalizes each card, mails it early, and uses it as an opportunity for genuine follow-up. For roughly $1,000 per year and a few hours each month, he has built a memorable system that keeps him connected to agents across the country. The bigger lesson is that referral relationships don't require elaborate marketing. They require authentic care delivered consistently. Jeff's handwritten notes, imperfect handwriting, personal touches, and disciplined process make people feel remembered, and make him memorable when those agents have a referral to Naples. Key Takeaways Agent referrals can become a major business pillar when those relationships are nurtured intentionally and consistently. Birthday and anniversary cards create highly personal reasons to stay in flow without ever feeling salesy. Record what you learn. Remembering the specific anniversary or milestone demonstrates that you actually listened. Small details make simple touches memorable, from mailing early to personalizing and handwriting each card. Authenticity matters more than perfection. Even Jeff's distinctive handwriting has become part of what makes his cards recognizable. Start small and build the system over time. Consistency matters far more than immediately sending hundreds of cards. Memorable Quotes "Life is about connecting." "People always remember how you made them feel." "You only have one chance to make a first impression." "The conversation is the relationship." "You never know when you make someone's day." "You don't have to do everything, but you have to do something." Links: Website: https://ninjaselling.com/ninja-podcast/ Email: [email protected] Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: https://www.instagram.com/ninjasellingofficial/ LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/ Jeff Feldman: https://www.naplesrealestateisgreat.com/

Eric Thompson interviews Brookelynn Cardenas of ERA Live Moore about how leaders can create more productive, engaged agents by building a culture of coaching, accountability, and genuine personal investment. The results are compelling: while her overall market is up just 1.29% in volume, ERA Live Moore is up 8.74%, and its Ninja agents are up an impressive 41%. As VP of Growth, Brookelynn works alongside managers to coach agents, reinforce Ninja habits, and create clear development opportunities. Her philosophy is that agents are more than production numbers. Great leaders understand what their people are working toward personally and help them build businesses capable of funding those dreams. She uses the Ninja Manager Scorecard to ensure leadership consistently focuses on the activities that drive coaching, retention, and recruiting. Brookelynn's message is simple: if you want agents to embrace the system, leadership has to model it. Know your people, stay in flow with them, measure the right activities, and create an environment where they feel seen, supported, and challenged to grow. Key Takeaways Great leadership starts with understanding each agent's personal definition of success and what fuels their motivation. Use a leadership scorecard to create consistency around the three critical activities of coaching, retention, and recruiting. Don't assume agents need more leads. Ask whether they actually need better conversations. The agent scorecard helps diagnose the real problem: insufficient activity or ineffective conversations. Leaders must model the behaviors they expect from their agents. You can't create a Ninja culture without personally living the principles. Broker owners should identify talented leaders, invest in their development, and give them the freedom and authority to grow. Memorable Quotes "Are we fueling their success or are we failing them?" "These agents are not just a number." "If they feel seen by you and feel understood by you, they're likely to give you their all." "Do you need more leads or do you need better conversations?" "How can I ask my agents to do something that I'm not willing to do myself?" "If you have somebody special, encourage and empower them." Links: Website: https://ninjaselling.com/ninja-podcast/ Email: [email protected] Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: https://www.instagram.com/ninjasellingofficial/ LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/ Brookelynn Cardenas: https://eralivemoore.com/2026/03/11/vice-president-of-growth-brookelynn-cardenas

Rob Nelson chats with Mike Staver, author of Navigating Crazy, to explore why modern life can feel overwhelming and how to stay grounded amid chaotic circumstances. Mike argues that the world isn't necessarily getting worse, but the pace, pressure, and constant demands on our attention have dramatically increased. The solution isn't eliminating the crazy; it's learning to navigate through it. Mike recommends focusing on what you can control, establishing clear boundaries, and anchoring decisions to your core values. He also explores anxiety as a prediction about the future, the importance of slowing down before making decisions, and the power of accepting reality without necessarily approving of it. Ultimately, navigating crazy means knowing what matters most and consistently filtering your choices through that lens. Key Takeaways You can't eliminate the crazy, but you can become better at navigating through it. Control what you can control and stop spending energy trying to manage outcomes you cannot. Strong boundaries and clearly defined values create an anchor when circumstances become chaotic. Anxiety is often a prediction of a negative future outcome, so returning attention to the present can reduce its power. Slow down before making decisions. Even a short pause can interrupt the pattern of reacting from fear or overwhelm. Accept reality as it is. Acceptance doesn't mean approval; it gives you a truthful starting point for deciding what to do next. Memorable Quotes "The work is about moving through it, not overcoming it." "Anxiety is always a prediction." "Acceptance is not approval." "The beginning of all struggle is the misalignment with expectations and reality." "The day before your life changes forever will be just an ordinary day. Don't waste ordinary days." Links: Website: https://ninjaselling.com/ninja-podcast/ Email: [email protected] Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: https://www.instagram.com/ninjasellingofficial/ LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/ Mike Staver: https://mikestaver.com/ Navigating Crazy book: https://www.amazon.com/dp/B0H9P9JBJJ

Eric Thompson interviews Gavin Vargas of Windermere Group One in Richland, Washington, who shares the mindset and habits behind building an 80-plus transaction business in a market of just 65,000 people. After attending his first Ninja Installation at age 21, Gavin steadily built his business by committing to the Ninja system, and in 2026 is on pace for his first $100,000 month. Gavin credits his success to three things: mastering his mindset, maintaining consistent live flow, and treating everyone in his business as a relationship rather than a transaction. His goal is 15 live interviews per day, including clients, vendors, contractors, and community members. He also consistently delivers real estate reviews, hosts open houses with a service mindset, and intentionally nurtures relationships with service providers, who now generate roughly a quarter of his business. Throughout the conversation, Gavin reflects on the influence of his late grandfather, Jeff Thompson, whose mentorship shaped both his mindset and his approach to serving others. His message is simple: consistent daily activities, grounded in the right mindset, create extraordinary long-term results. Key Takeaways A strong mindset is the foundation for long-term business success. Consistently completing 15 live interviews per day creates remarkable momentum. Contractors, vendors, and service providers are valuable referral partners who deserve the same level of flow as clients. Real estate reviews provide meaningful opportunities to reconnect and deliver value. Open houses are most effective when you become the neighborhood expert rather than simply hosting the event. Small daily habits, practiced consistently, compound into extraordinary results. Memorable Quotes "Provide value or make people feel good." "Shake the dust off your feet and move on." "Get your mindset right first." "I can't afford to forget what I learned." "The consistency is what matters." "You don't have to have a larger-than-life personality to build a great business. Links Website: https://ninjaselling.com/ninja-podcast/ Email: [email protected] Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: https://www.instagram.com/ninjasellingofficial/ LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/ Gavin Vargas: https://www.windermere.com/directory/agents/gavin-vargas