Enrollment Marketing in the Age of AI: What Comes Next?
About this episode
EAB’s Madeleine Rhyneer and Michael Koppenheffer discuss the impact of AI on student college research and admissions strategies.
EAB’s Madeleine Rhyneer and Michael Koppenheffer examine new data on how students are using AI to learn about colleges and why it matters to admissions teams. Madeleine and Michael explore four possible scenarios for how things might play out in the years ahead. They also offer specific steps teams should take now to thrive no matter what the future holds.
People in this episode
Host: Madeleine Rhyneer
Guest: Michael Koppenheffer
Topics covered
- enrollment marketing
- AI in education
- admissions strategies
- student behavior
- future of education
Keywords
- enrollment
- marketing
- AI
- admissions
- education
- students
- future
Mentioned in this episode
Organizations: EAB
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- Inside a Direct Admissions Breakthrough in Alabama
- State of the Sector: What’s Next for Higher Ed
- The Graduate Enrollment Playbook Has Changed
- How To Support Staff Who Keep Students Enrolled
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