The Graduate Enrollment Playbook Has Changed
From Office Hours With EAB by EAB
February 17, 2026 · 30 min
About this episode
Beth Donaldson and Anne Dodson discuss how AI, politics, and stealth shopping are changing application behaviors for adult learners and affecting enrollment strategies.
EAB’s Beth Donaldson and Anne Dodson unpack new research revealing how AI, politics, and stealth shopping are shifting application behaviors for adult learners and disrupting traditional enrollment strategies. Anne and Beth also share tips for graduate enrollment teams on where to devote their budgets and energies to improve lead generation and ultimately boost enrollment.
People in this episode
Hosts: Beth Donaldson, Anne Dodson
Topics covered
- graduate enrollment
- application behaviors
- AI impact
- budget allocation
- lead generation
- enrollment strategies
Keywords
- graduate enrollment
- AI
- application behaviors
- budget allocation
- lead generation
- enrollment strategies
Mentioned in this episode
Organizations: EAB, AI, politics, stealth shopping
Places: adult learners
More episodes of Office Hours With EAB
- Grad PLUS Ends July 1: Are You Ready? · June 1, 2026 · 33 min
- What Does It Take to Own Graduate and Undergrad Enrollment? · May 11, 2026 · 32 min
- Mastering Digital Strategy to Boost Enrollment · April 6, 2026 · 31 min
- Enrollment Marketing in the Age of AI: What Comes Next? · March 23, 2026 · 29 min
- Inside a Direct Admissions Breakthrough in Alabama · March 16, 2026 · 35 min
- State of the Sector: What’s Next for Higher Ed · March 2, 2026 · 60 min
Explore listener stats, chart rankings, contacts and more on the Office Hours With EAB podcast page.