About this episode

Beth Donaldson and Anne Dodson discuss how AI, politics, and stealth shopping are changing application behaviors for adult learners and affecting enrollment strategies.

EAB’s Beth Donaldson and Anne Dodson unpack new research revealing how AI, politics, and stealth shopping are shifting application behaviors for adult learners and disrupting traditional enrollment strategies. Anne and Beth also share tips for graduate enrollment teams on where to devote their budgets and energies to improve lead generation and ultimately boost enrollment.

People in this episode

Hosts: Beth Donaldson, Anne Dodson

Topics covered

• graduate enrollment
• application behaviors
• AI impact
• budget allocation
• lead generation
• enrollment strategies

Keywords

• graduate enrollment
• AI
• application behaviors
• budget allocation
• lead generation
• enrollment strategies

Mentioned in this episode

Organizations: EAB, AI, politics, stealth shopping

Places: adult learners

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