What Does It Take to Own Graduate and Undergrad Enrollment?
From Office Hours With EAB by EAB
May 11, 2026 · 32 min
About this episode
EAB’s Madeleine Rhyneer and Beth Donaldson discuss managing both graduate and undergraduate enrollment effectively.
EAB’s Madeleine Rhyneer and Beth Donaldson break down what it takes to simultaneously manage both graduate and undergraduate enrollment. They explore how to develop bespoke recruitment strategies, financial aid approaches, and marketing messages appropriate for each market. The two also offer practical advice on structuring teams, avoiding common pitfalls, and balancing two distinct enrollment strategies without stretching your resources too thin.
People in this episode
Guests: Madeleine Rhyneer, Beth Donaldson
Topics covered
- graduate enrollment
- undergraduate enrollment
- recruitment strategies
- financial aid
- marketing messages
- team structuring
- resource management
Keywords
- graduate enrollment
- undergraduate enrollment
- recruitment strategies
- financial aid
- marketing
- team structure
- enrollment strategies
Mentioned in this episode
Organizations: EAB
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- Inside a Direct Admissions Breakthrough in Alabama · March 16, 2026 · 35 min
- State of the Sector: What’s Next for Higher Ed · March 2, 2026 · 60 min
- The Graduate Enrollment Playbook Has Changed · February 17, 2026 · 30 min
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