About this episode

EAB’s Madeleine Rhyneer and Beth Donaldson discuss managing both graduate and undergraduate enrollment effectively.

EAB’s Madeleine Rhyneer and Beth Donaldson break down what it takes to simultaneously manage both graduate and undergraduate enrollment. They explore how to develop bespoke recruitment strategies, financial aid approaches, and marketing messages appropriate for each market. The two also offer practical advice on structuring teams, avoiding common pitfalls, and balancing two distinct enrollment strategies without stretching your resources too thin.

People in this episode

Guests: Madeleine Rhyneer, Beth Donaldson

Topics covered

• graduate enrollment
• undergraduate enrollment
• recruitment strategies
• financial aid
• marketing messages
• team structuring
• resource management

Keywords

• graduate enrollment
• undergraduate enrollment
• recruitment strategies
• financial aid
• marketing
• team structure
• enrollment strategies

Mentioned in this episode

Organizations: EAB

More episodes of Office Hours With EAB

• Grad PLUS Ends July 1: Are You Ready? · June 1, 2026 · 33 min
• Enrollment Marketing in the Age of AI: What Comes Next? · March 23, 2026 · 29 min
• Inside a Direct Admissions Breakthrough in Alabama · March 16, 2026 · 35 min
• State of the Sector: What’s Next for Higher Ed · March 2, 2026 · 60 min
• The Graduate Enrollment Playbook Has Changed · February 17, 2026 · 30 min
• How To Support Staff Who Keep Students Enrolled · February 2, 2026 · 36 min

Explore listener stats, chart rankings, contacts and more on the Office Hours With EAB podcast page.