#51: Leading Your OSC Program From the Inside Out

#51: Leading Your OSC Program From the Inside Out

From Online People Talking with Jen Barkan by Jen Barkan

December 9, 2025 · 47 min · Episode 51

About this episode

Jen Barkan and Meagan Baker discuss the essentials of building and leading a successful online sales program.

Jen Barkan is joined by Meagan Baker, Senior Marketing Manager for Boise Hunter Homes, to explore what it really takes to build and lead a successful online sales program. From launching an OSC role inside a busy organization to rebuilding trust and structure within a sales team, Meagan shares the leadership moves, mindset shifts, and operational systems that lift performance. This is your chance to hear how strong management becomes the secret sauce behind a thriving OSC team. TITO Shoutout Leah Russell – top producer of the year for the entire Gulf Coast region at DR Horton and a champion for heart, patience, and perseverance in the OSC seat Key Takeaways Why the OSC program fails without clear leadership alignment How Meagan won buy-in from a skeptical onsite team The critical early steps for launching a new OSC program What leaders should prioritize when hiring their first or second OSC Skills Check 1. Schedule a weekly standing meeting with your manager to review numbers and needs. 2. Build your agenda before that meeting so you lead the conversation with clarity. 3. Send proactive updates to sales leaders, especially when communication feels siloed. 4. Strengthen your…

People in this episode

Host: Jen Barkan

Guest: Meagan Baker

Topics covered

  • online sales program
  • leadership
  • team management
  • sales performance
  • organizational structure

Keywords

  • OSC program
  • leadership alignment
  • sales team
  • buy-in
  • hiring OSC

Mentioned in this episode

Organizations: Boise Hunter Homes, DR Horton

Places: Gulf Coast region

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