eBay Resellers to 14M Pairs of Underwear: Shinesty’s Co-Founders
About this episode
The episode explores how Jens Nicolaysen and Chris White transformed their eBay reselling into the successful underwear brand Shinesty.
How did two guys flipping “junk” build a brand that’s sold 14M pairs of underwear? Jens Nicolaysen and Chris White (Co-Founders, Shinesty) join Matt Bertulli (CEO, Pela & Lomi) and Katy Mimiari (CEO, Caden Lane) to unpack how their eBay account grew into Shinesty. The secret isn’t strategy. It’s personality. They trace the jump from estate sales to beloved online retailer. One midnight email changed everything overnight. Fart blocking underwear and deviled egg prints became fan favorites. It’s proof that irreverent marketing keeps ecommerce customers opening every message. Shiphero https://9ops.co/shiphero-titans Shoplift https://shoplift.ai/operators SARAL https://www.getsaral.com/special-guided-walkthrough-for-operators Richpanel https://9ops.co/richpanel AppLovin https://www.9operators.com/paid-growth https://applovin.com/9operators
People in this episode
Hosts: Matt Bertulli, Katy Mimiari
Guests: Jens Nicolaysen, Chris White
Topics covered
- ecommerce
- entrepreneurship
- marketing
- branding
- reselling
- online retail
Keywords
- eBay
- underwear
- Shinesty
- marketing
- entrepreneurship
- branding
- reselling
Sponsors
Shiphero, Shoplift, SARAL, Richpanel, AppLovin
Mentioned in this episode
Organizations: Shinesty, Pela & Lomi, Caden Lane
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