About this episode

The episode explores the product development process of launching a family sleep supplement with insights from experienced operators.

What does a real product development process look like when 9-figure operators are betting their own money? Mike Beckham (CEO, Simple Modern), Sean Frank (CEO, Ridge), and Curtis Christopherson (Chief Growth Officer, Ammortal) sit down mid-build on Winks, a family sleep supplement, to make product decisions. Go behind the scenes on flavor count, purchase order size, pricing, sourcing, and the supply chain mistake from Trevi that cost hundreds of thousands to fix. This is an actual founder meeting. Recorded, unedited, and real money at stake. Mike breaks down the MOQ math behind every multi-SKU decision. Sean argues for the smallest possible capital bet. Curtis brings the manufacturer’s-eye view. It ends with one flavor, $75K inventory budget, and a purchase order due in two weeks. If you’re figuring out how to launch a new product from scratch, this episode was made for you. Powered By SARAL https://www.getsaral.com/special-guided-walkthrough-for-operators Shoplift https://shoplift.ai/operators Omnisend https://www.omnisend.com/9operators Richpanel https://9ops.co/richpanel Motion https://9ops.co/motion-runneth Skio https://9ops.co/skio-9operators Operators Portal…

People in this episode

Guests: Mike Beckham, Sean Frank, Curtis Christopherson

Topics covered

• product development
• entrepreneurship
• supply chain
• launch strategy
• founder insights

Keywords

• product launch
• prototype
• supply chain mistakes
• inventory budget
• MOQ math

Sponsors

SARAL, Shoplift, Omnisend, Richpanel, Motion, Skio

Mentioned in this episode

Organizations: Simple Modern, Ridge, Ammortal, Trevi, Operators Portal, Operators Newsletter

Products: Winks

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