About this episode

Dr. Todd A. Born discusses how to successfully enter the supplement industry with the Winks team.

What separates a real supplement company from just a good idea? Dr. Todd A. Born (Chief Science Officer, 4POTENTIA) pulls back the curtain on how to enter the supplement industry, showing the Winks team what product development, private label, contract manufacturers, and regulatory compliance (FDA) look like in practice. More than a deep dive into custom formulation, hosts Sean Frank, Matt Bertulli, Mike Beckham, and Curtis Christopherson show you how to apply good manufacturing practices to everything from marketing strategies in health and wellness to minimum order quantities (MOQs) to protect profit margin. Powered By Aftersell https://9ops.co/4i3bb5 Iris https://www.irisfinance.co/operators Skio https://9ops.co/skio-9operators Omnisend https://www.omnisend.com/9operators Richpanel https://www.richpanel.com/demo?utm_source=operators&utm_medium=podcast&utm_campaign=rp2-2026q3 Motion https://9ops.co/motion-runneth Operators Portal https://portal.9operators.com/dashboard Operators Newsletter https://9operators.com/

People in this episode

Hosts: Sean Frank, Matt Bertulli, Mike Beckham, Curtis Christopherson

Guest: Dr. Todd A. Born

Topics covered

• supplement industry
• product development
• regulatory compliance
• good manufacturing practices
• marketing strategies
• private label
• contract manufacturers

Keywords

• supplement company
• product development
• FDA compliance
• manufacturing practices
• health and wellness
• private label
• contract manufacturers

Sponsors

Aftersell, Iris, Skio, Omnisend, Richpanel, Motion

Mentioned in this episode

Organizations: 4POTENTIA, FDA, Operators Portal, Operators Newsletter

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