
How Tim Doyle Built Eucalyptus to $450M in ARR & Sold It for $1.15B
From OPERATORS by OPERATORS
May 21, 2026 · 1h 40m
About this episode
Tim Doyle discusses building and scaling Eucalyptus, a DTC telehealth platform, and shares insights on marketing and talent building.
Operators Titans is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth Or, skip the waitlist and launch your AppLovin ads today with our Operators-exclusive link: https://axon.ai/en/9operators How do you build a DTC telehealth platform from scratch and play the long game right? Tim Doyle, founder of Eucalyptus and incoming SVP International at Hims & Hers, joins hosts Matt Bertulli (CEO, Pela Case & Lomi) and Mike Beckham (CEO, Simple Modern) for a wide-ranging conversation on building, scaling, and exiting one of the most ambitious DTC healthcare companies outside the US. Tim traces his path from political media buying in Australia to launching a multi-brand telehealth platform across multiple continents and the hard lessons in between. The conversation covers Tim’s “salary cap” approach to talent building, how Eucalyptus turned clinical outcomes into its most powerful marketing asset, and why he believes bold creative scripts remain the most underrated lever in consumer marketing.
People in this episode
Hosts: Matt Bertulli, Mike Beckham
Guest: Tim Doyle
Topics covered
- DTC healthcare
- telehealth
- entrepreneurship
- business scaling
- marketing strategies
Keywords
- Eucalyptus
- telehealth
- DTC
- marketing
- entrepreneurship
- business exit
- healthcare
Sponsors
AppLovin
Mentioned in this episode
Organizations: Eucalyptus, Hims & Hers, Pela Case, Lomi, Simple Modern
Places: Australia
More episodes of OPERATORS
- How to Pick a 3PL Without Getting Burned: Red Flags, Green Flags · June 10, 2026 · 1h 14m
- From $10K Losses a Day to an L Catterton Deal: Zach Stuck’s Full Story · June 4, 2026 · 1h 29m
- How Ridge Uses Incrementality to Cut Waste and Scale What Works · June 3, 2026 · 1h 13m
- How Ecommerce CEOs Actually Pay Themselves (Real Answers) · May 27, 2026 · 1h 6m
- How to Hire the 5 Ecommerce Roles That Will Make or Break Your Brand · May 20, 2026 · 1h 7m
- Trends Shaping Health & Wellness in Ecommerce: GLP-1s & Beyond · May 13, 2026 · 53 min
Explore listener stats, chart rankings, contacts and more on the OPERATORS podcast page.