
Trends Shaping Health & Wellness in Ecommerce: GLP-1s & Beyond
From OPERATORS by OPERATORS
May 13, 2026 · 53 min · Episode 165
About this episode
Sean Frank and Matt Bertulli discuss the impact of GLP-1s on ecommerce and consumer behavior in health and wellness.
What happens in ecommerce when obesity is cured? Sean Frank (CEO of Ridge) and Matt Bertulli (CEO of Pela Case x Lomi) dig into one of the biggest health-and-wellness trends they’ve seen in their careers: the GLP-1 wave and how it’s rewiring consumers. They cover who’s about to get crushed and who’s sitting on a gold mine. From the collapse of plus-size apparel and the slow death of junk food to the rise of fiber, longevity, and gut health, they map out the second and third-order effects. They also get into why ecommerce is still the fastest engine for CPG growth, and what Sean sees as the next ingredient trends worth betting on — colostrum to hair loss to mental health. Powered By Fulfil https://bit.ly/3pAp2vu Postscript https://9ops.co/postscript Richpanel https://9ops.co/richpanel Northbeam https://www.northbeam.io/ Aftersell https://9ops.co/4i3bb5 Saras Analytics https://bit.ly/9OP-Ytdesc Operators Newsletter https://9operators.com/
People in this episode
Guests: Sean Frank, Matt Bertulli
Topics covered
- health and wellness
- ecommerce trends
- GLP-1
- consumer behavior
- CPG growth
- ingredient trends
Keywords
- GLP-1
- ecommerce
- health trends
- consumer behavior
- CPG growth
- ingredient trends
- longevity
- gut health
Sponsors
Fulfil, Richpanel, Northbeam, Aftersell, Saras Analytics
Mentioned in this episode
Organizations: Ridge, Pela Case, Lomi, Operators Newsletter
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