Trends Shaping Health & Wellness in Ecommerce: GLP-1s & Beyond

Trends Shaping Health & Wellness in Ecommerce: GLP-1s & Beyond

From OPERATORS by OPERATORS

May 13, 2026 · 53 min · Episode 165

About this episode

Sean Frank and Matt Bertulli discuss the impact of GLP-1s on ecommerce and consumer behavior in health and wellness.

What happens in ecommerce when obesity is cured? Sean Frank (CEO of Ridge) and Matt Bertulli (CEO of Pela Case x Lomi) dig into one of the biggest health-and-wellness trends they’ve seen in their careers: the GLP-1 wave and how it’s rewiring consumers. They cover who’s about to get crushed and who’s sitting on a gold mine. From the collapse of plus-size apparel and the slow death of junk food to the rise of fiber, longevity, and gut health, they map out the second and third-order effects. They also get into why ecommerce is still the fastest engine for CPG growth, and what Sean sees as the next ingredient trends worth betting on — colostrum to hair loss to mental health. Powered By Fulfil https://bit.ly/3pAp2vu Postscript https://9ops.co/postscript Richpanel https://9ops.co/richpanel Northbeam https://www.northbeam.io/ Aftersell https://9ops.co/4i3bb5 Saras Analytics https://bit.ly/9OP-Ytdesc Operators Newsletter https://9operators.com/

People in this episode

Guests: Sean Frank, Matt Bertulli

Topics covered

  • health and wellness
  • ecommerce trends
  • GLP-1
  • consumer behavior
  • CPG growth
  • ingredient trends

Keywords

  • GLP-1
  • ecommerce
  • health trends
  • consumer behavior
  • CPG growth
  • ingredient trends
  • longevity
  • gut health

Sponsors

Fulfil, Richpanel, Northbeam, Aftersell, Saras Analytics

Mentioned in this episode

Organizations: Ridge, Pela Case, Lomi, Operators Newsletter

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