How to Hire the 5 Ecommerce Roles That Will Make or Break Your Brand
From OPERATORS by OPERATORS
May 20, 2026 · 1h 7m · Episode 166
About this episode
The episode discusses the five critical ecommerce roles and the challenges of hiring for them.
“The right person does nothing but print money.” Sean Frank, Matt Bertulli, Curtis Matsko, and Katy Mimari get into a heated debate on the hardest roles to hire in ecommerce. Nobody agrees. And that’s exactly the point. The conversation tears through five make-or-break positions: (1) head of product, (2) head of growth, (3) head of Amazon, (4) creative strategist, and (5) head of influencer. Along the way, they expose why CMO is the shortest-tenured C-suite role for a reason, how a wedding photographer became a top-performing CMO, and what it takes to lock down great talent before they go build something on their own. Powered By Fulfil https://9ops.co/fulfil Saras Analytics https://bit.ly/9OP-Ytdesc Postscript https://9ops.co/postscript Richpanel https://9ops.co/richpanel Northbeam https://www.northbeam.io/ Aftersell https://9ops.co/4i3bb5 Operators Newsletter https://9operators.com/
People in this episode
Guests: Sean Frank, Matt Bertulli, Curtis Matsko, Katy Mimari
Topics covered
- ecommerce
- hiring
- business roles
- talent acquisition
- marketing
Keywords
- ecommerce roles
- hiring challenges
- CMO
- talent
- business growth
Sponsors
Fulfil, Saras Analytics, Postscript, Richpanel, Northbeam, Aftersell, Operators Newsletter
Mentioned in this episode
Organizations: CMO
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