224: 2,000 emails: Zero Campaigns. Here’s What I’m Doing About It

About this episode

Candace discusses the importance of email marketing and shares a framework for utilizing customer emails effectively.

Is email marketing dead? Well, Candace sure hopes not - because she's been sitting on over 2,000 customer emails from Dante and Dory's for the last 5 months and has done absolutely nothing with them. And as a business coach who sends emails like a well-oiled machine at Pet Boss Nation, that admission is a little uncomfortable to make. But here's the truth: email marketing still delivers an average ROI of $36-$42 for every $1 invested. And 60% of consumers say email influences their purchasing decisions. So it's time to stop treating it like it's dead. In this episode, Candace shares the exact 5-email framework she's implementing at Dante and Dory's - so you can take action too! She shares: 🙌 Why email marketing is NOT dead (it's just neglected and underutilized) 🙌 The 2025 stats that prove email is still the #1 customer retention tool 🙌 Why you OWN your email list (but you don't own Instagram, Facebook, or TikTok) 🙌 The KPIs she'll be tracking Plus the reframe you need: If you're already collecting emails, already paying for software, and already working hard to get traffic - NOT using email consistently is leaving money on the table. This is a slow season. There's no risk…

People in this episode

Host: Candace D'Agnolo

Topics covered

• email marketing
• customer retention
• business coaching
• ROI
• marketing strategies

Keywords

• email marketing
• customer emails
• ROI
• marketing framework
• business coach

Mentioned in this episode

Organizations: Pet Boss Nation, Dante and Dory's

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