Storytelling as a Service, with Pat Fenner and Mark Deal

Storytelling as a Service, with Pat Fenner and Mark Deal

From Podcast Editors Mastermind by Steve Stewart, Mark Deal

March 4, 2026 · 37 min · Episode 124

About this episode

The episode discusses how Podcast Managers and Producers can monetize storytelling through serialized, documentary-style podcasts.

#124: "Storytelling as a Service” (SaaS, as Mark Deal would say) is a way Podcast Managers, Producers, and even Editors can make money on the development of a serialized, documentary-style podcast. Mark Deal and Pat Fenner created “Habitat: Heart, Hammer, and Home”, a documentary podcast about housing, hope, and the people building stronger communities. The project serves as a proof of concept for a higher-tier service, with the core idea of creating compelling, narrative-driven audio experiences that differentiate your offerings in a crowded market. Key moments: (05:43) How Storytelling as a Service Benefits Podcast Professionals (08:10) Challenges in Storytelling as a Service (12:43) Benefits of Storytelling as a Service (24:13) Resource Management and Project Momentum (28:12) Inspirations for Storytelling and Structuring Content (30:34) The Importance of Connection in Podcasting (even for us Editors) (32:54) Song: Level Up the Craft! Our Guests About Pat Fenner: Pat is a podcast producer and strategic storyteller who helps business owners get their message from the mic to the masses. She specializes in story-forward podcasts for coaches, consultants, and service-based brands…

People in this episode

Host: Steve Stewart

Guests: Pat Fenner, Mark Deal

Topics covered

  • storytelling
  • podcast production
  • documentary podcast
  • narrative-driven audio
  • podcast management

Keywords

  • Storytelling as a Service
  • podcast managers
  • documentary podcast
  • narrative audio
  • podcast production

Mentioned in this episode

Organizations: Habitat: Heart, Hammer, and Home

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