Short wins, long game: The fractional CMO playbook, with Aruna Inalsingh
About this episode
Aruna Inalsingh discusses her journey from engineer to fractional CMO and shares insights on balancing quick wins with long-term product marketing strategies.
What does it really take to make product marketing drive revenue – not just awareness? In this episode, fractional CMO Aruna Inalsingh pulls back the curtain on her unconventional path from engineer to startup marketing consultant, and shares what she's learned working across wildly different industries – from beauty and fashion to drone manufacturing. Aruna makes the case for a smarter, more balanced approach to product marketing: one that delivers quick wins without losing sight of long-term strategy.
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