Trust-first product marketing: From B2B SaaS to baby formula, with Angeline Giammona

About this episode

Angeline Giammona discusses building trust with customers in high-emotion marketing categories.

What does it take to build genuine trust with your customers – especially when the stakes couldn't be higher? In this episode, we sit down with Angeline Giammona, a product marketing leader whose career is a masterclass in meeting people where they are. Angeline takes us through her time at Bobbie, an infant formula company, where she built lifecycle marketing and customer engagement strategies from the ground up – including a fundraising campaign that sold out in under three hours. She opens up about what it really means to market in high-emotion, high-trust categories, and why understanding your customer's world matters far more than promoting your product's features.

People in this episode

Guest: Angeline Giammona

Topics covered

• trust in marketing
• customer engagement
• B2B SaaS
• high-emotion marketing
• lifecycle marketing

Keywords

• trust-first marketing
• customer trust
• infant formula
• marketing strategies
• fundraising campaign

Mentioned in this episode

Organizations: Bobbie

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