Trust-first product marketing: From B2B SaaS to baby formula, with Angeline Giammona
About this episode
Angeline Giammona discusses building trust with customers in high-emotion marketing categories.
What does it take to build genuine trust with your customers – especially when the stakes couldn't be higher? In this episode, we sit down with Angeline Giammona, a product marketing leader whose career is a masterclass in meeting people where they are. Angeline takes us through her time at Bobbie, an infant formula company, where she built lifecycle marketing and customer engagement strategies from the ground up – including a fundraising campaign that sold out in under three hours. She opens up about what it really means to market in high-emotion, high-trust categories, and why understanding your customer's world matters far more than promoting your product's features.
More episodes of Product Marketing Life
- Short wins, long game: The fractional CMO playbook, with Aruna Inalsingh
- Speaking the language of growth with Jess Ruby, UniUni
- Empathy, clarity, and $60M in 60 days, with Maniesh Joshi, Transcarent
- Why your campaigns should never stop, with Sedall Asante, Aptos Labs
- Everything changes: M&A lessons from a PMM leader, with Nupur Bhade Vilas
- AI for PMMs: Less scary, more actionable, with Maitri Sheth
Explore listener stats, chart rankings, contacts and more on the Product Marketing Life podcast page.