Speaking the language of growth with Jess Ruby, UniUni
From Product Marketing Life by Product Marketing Alliance
February 6, 2026 · 30 min · Season 3 · Episode 15
About this episode
Jess Ruby discusses her journey in growth marketing and the importance of data in demonstrating marketing impact.
Join us as Jess Ruby, Director of Growth Marketing at UniUni, shares her inspiring journey into growth marketing. She emphasizes how embracing data and metrics can transform how marketing teams demonstrate their impact, especially crucial during times of uncertainty and budget constraints. Through relatable examples like tracking conversion rates and measuring revenue from sales decks, Jess shows how product marketers can clearly communicate their value and strengthen their strategic position.
People in this episode
Guest: Jess Ruby
Topics covered
- growth marketing
- data-driven marketing
- marketing metrics
- strategic positioning
- conversion rates
Keywords
- growth marketing
- data
- metrics
- conversion rates
- marketing teams
Mentioned in this episode
Organizations: UniUni
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