Outside-In Thinking - Ken Gonzalez
From Reach Your Do Point® by Roy Atkinson
February 1, 2026 · 28 min · Season 3 · Episode 1
About this episode
Roy Atkinson and Ken Gonzalez discuss outside-in thinking and its relevance to understanding customer perspectives in business.
In this conversation, Roy Atkinson and Ken Gonzalez explore the concept of outside-in thinking, emphasizing the importance of understanding customer perspectives in business of any kind. They discuss the significance of vision and mission statements in organizations, the role of technology in enhancing customer experience, and the impact of AI on the workplace. The dialogue highlights the need for a holistic view that balances customer needs with provider capabilities, and the ongoing evolution of work in the age of AI.
People in this episode
Host: Roy Atkinson
Guest: Ken Gonzalez
Topics covered
- outside-in thinking
- customer perspectives
- vision and mission statements
- technology and customer experience
- AI in the workplace
- holistic view in business
Keywords
- outside-in thinking
- customer experience
- AI impact
- business strategy
- vision statements
- mission statements
- technology
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