About this episode

Alan Berkson discusses the significance of a corporate narrative in building trust and aligning with stakeholders.

In this interview, Alan Berkson discusses the importance of composing a corporate narrative and how organizations can build trust through transparency, engagement, and proactivity. Learn the importance of a compelling story that aligns with your brand and resonates with stakeholders. The book is "The 10 Commandments of Successful Corporate Narratives" by Jeff Gomez and Alan Berkson. The book: https://www.intelligistgroup.com/ten-commandments

People in this episode

Host: Roy Atkinson

Guest: Alan Berkson

Topics covered

• corporate narrative
• trust building
• transparency
• engagement
• storytelling
• stakeholder alignment

Keywords

• corporate narrative
• trust
• transparency
• engagement
• storytelling
• stakeholders
• business

Mentioned in this episode

Organizations: Intelligist Group

Books & works: The 10 Commandments of Successful Corporate Narratives

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