John McMahon on Building a Better SKO

John McMahon on Building a Better SKO

From Revenue Builders by Force Management

May 31, 2026 · 6 min

About this episode

John McMahon discusses effective strategies for Sales Kickoffs and aligning sales teams with company goals.

John McMahon shares his perspective on how CEOs and CROs should think about SKOs, from motivating the sales force and aligning teams around company goals to delivering training that actually prepares reps to execute.

People in this episode

Host: Force Management

Guest: John McMahon

Topics covered

  • Sales Kickoff
  • Motivation
  • Team Alignment
  • Training
  • Sales Strategy

Keywords

  • SKO
  • sales force
  • CEOs
  • CROs
  • training
  • alignment
  • motivation

Mentioned in this episode

Organizations: Force Management

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