Why Deals Die Inside the 10-Yard Line with Randy Riemersma

Why Deals Die Inside the 10-Yard Line with Randy Riemersma

July 19, 2026 · 10 min

About this episode

Randy Riemersma discusses the critical factors that influence deal success in the final stages of sales.

In today’s segment, Randy Riemersma explains why deals inside the final 10 yards are won or lost on buyer confidence and how elite sellers remove doubt through executive alignment, credible proof points, consistent communication with the champion, and a clear business-level point of view.

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Guest: Randy Riemersma

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