About this episode

Greg Casale discusses the importance of outbound phone calling in B2B sales, especially in challenging environments.

In this segment, Greg Casale explains why outbound phone calling remains a critical channel for pipeline generation, especially in complex B2B environments where live conversations create immediate learning and engagement. He outlines the discipline required to make phone work, from hiring and training to technology and compliance, and why this channel continues to perform when easier options break down.

People in this episode

Guest: Greg Casale

Topics covered

• outbound phone calling
• pipeline generation
• B2B sales
• live conversations
• hiring and training
• technology
• compliance

Keywords

• outbound calling
• B2B
• pipeline generation
• sales strategy
• live conversations
• training
• technology

Mentioned in this episode

Organizations: Force Management

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