Keywords vs. Authority: Why the Way You Think About Chiropractic SEO Needs to Change
About this episode
Dr. Jerry Kennedy discusses the shift from keyword-focused SEO to authority-based strategies for chiropractors.
For years, local SEO was about keywords. You found the phrases people were searching for, loaded your pages with them, and hoped Google noticed. That approach is not just outdated now. It is actively working against you. In this episode, Jerry Kennedy breaks down the shift that has happened over the last four to five years and why authority has replaced keywords as the thing that actually determines whether you show up in local and AI search. The distinction sounds subtle but the implications for how you build and manage your website are significant. Jerry walks through the three pillars of local search: relevance, proximity, and prominence. Relevance and proximity are straightforward. Prominence is where most chiropractors are leaving results on the table, and it is also the piece that most low-budget website companies either do not understand or simply ignore. He uses the gas station chicken wings analogy to explain why mentioning a condition once on a services page puts you in the same category as a business nobody actually associates with that thing, and how building real content depth around two or three subjects is what starts to move the needle. He also covers why reviews…
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- The Danger of Copying Someone Else's Success in Chiropractic Practice
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