Old SEO Mistakes That Are Still Hurting Your Chiropractic Practice Today
About this episode
Dr. Jerry Kennedy discusses common SEO mistakes that can negatively impact chiropractic practices, focusing on issues like duplicate Google Business Profiles and mismatched citations.
If you have been in practice for fifteen years or more, there is a real chance something you did years ago, or something that happened without you even realizing it, is quietly dragging down your local search rankings right now. In this episode, I share the story of a current client who came to me for a new website and local SEO work. During the process, I found four separate Google Business Profiles attached to his practice. Four. He had no idea most of them existed. And I am as close to certain as I can be that cleaning those up alone is going to move his rankings. I walk through why duplicate Google Business Profiles happen, why they are such a common problem for established practices specifically, and exactly what to do when you find them, including how to merge profiles with reviews on them and how to get rid of the ones that have nothing worth keeping. I also cover the right way to handle duplicates on Apple Maps, which is a different and honestly more frustrating process than Google. From there I get into a bonus mistake I see constantly in long-established practices: mismatched citations. If you have moved, changed your phone number, changed your practice name, or added a…
More episodes of Rocket Chiropractic Podcast for Chiropractors
- Why AI Should Never Be the Leader of Your Chiropractic Practice
- The Danger of Google Maps "Hacks" Being Sold to Chiropractors
- Just Because You Can, Doesn't Mean You Should: A Chiropractor's Guide to Using Technology Wisely
- Keywords vs. Authority: Why the Way You Think About Chiropractic SEO Needs to Change
- The Danger of Copying Someone Else's Success in Chiropractic Practice
- How to Improve Patient Retention in Your Chiropractic Practice Without Contracts, Prepayments, or Guilt Trips
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