The Danger of Google Maps "Hacks" Being Sold to Chiropractors
About this episode
Dr. Jerry Kennedy discusses the dangers of Google Maps hacks being sold to chiropractors and the importance of genuine SEO practices.
If you've spent any time on social media as a chiropractor, you've probably been pitched a "hack" for ranking number one on Google Maps. Someone is always discovering a secret, and they're always willing to share it with you for a fee. In this episode, Jerry breaks down a real example he came across recently: a guy claiming to rank well by paying people with burner phones to fake driving to his office, creating the illusion of traffic and interest. Jerry explains why this works in the short term, why Google's pattern detection catches it eventually, and what actually happens when it does, including the kind of shadow banning and blacklisting that is much harder to undo than it was to create. He also walks through a second, more subtle example: incentivizing patients with raffles or contests to get them to post photos to your Google Business Profile. It sounds harmless on the surface, but Jerry explains why it crosses into the same bribery and incentivization territory that Google explicitly prohibits, even when the intent feels innocent. Underneath both examples is the same core idea Jerry keeps coming back to on this podcast: relevance, proximity, and prominence are what…
More episodes of Rocket Chiropractic Podcast for Chiropractors
- Why AI Should Never Be the Leader of Your Chiropractic Practice
- Old SEO Mistakes That Are Still Hurting Your Chiropractic Practice Today
- Just Because You Can, Doesn't Mean You Should: A Chiropractor's Guide to Using Technology Wisely
- Keywords vs. Authority: Why the Way You Think About Chiropractic SEO Needs to Change
- The Danger of Copying Someone Else's Success in Chiropractic Practice
- How to Improve Patient Retention in Your Chiropractic Practice Without Contracts, Prepayments, or Guilt Trips
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