Why AI Should Never Be the Leader of Your Chiropractic Practice
About this episode
Dr. Jerry Kennedy discusses the limitations of AI in chiropractic practice and the importance of personal leadership in business decisions.
A meme about a man with a peanut allergy trusting an AI app that just told him peanut butter was safe sparked this episode, and it is a good entry point into a real problem Jerry sees constantly with chiropractors and AI. Jerry uses AI constantly in his own business, and he is upfront that it is an incredible tool. But he also lays out exactly where AI falls short: it will confidently tell you things that are completely wrong, it will contradict itself within the same conversation, and it pulls its answers from source material that may or may not be accurate. He shares a striking real estate story where both the buyer and seller of the same house, independently, asked ChatGPT if their deal was good, and both were told they were getting a bad deal. Neither one was right, and the deal that everyone had agreed on suddenly fell apart over bad AI advice. From there, Jerry connects this directly to a mistake he sees in his own website and SEO work, where clients increasingly send him AI-generated advice they don't fully understand, expecting him to implement it. He compares this to an old, familiar mistake in chiropractic: hiring a commission-only marketing person and hoping they will…
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