The Danger of Copying Someone Else's Success in Chiropractic Practice
About this episode
Dr. Jerry Kennedy discusses the pitfalls of copying others' success in chiropractic practice and the unique factors that contribute to individual success.
There is real wisdom in learning from people who came before you. You do not have to figure everything out the hard way. But there is a significant difference between learning from someone and trying to become them, and the chiropractic seminar world has made a lot of money blurring that line. In this episode, Jerry Kennedy talks about what actually goes into success, and why the "if I can do it, you can do it" message is not just oversimplified, it is sometimes genuinely misleading. The episode starts with a real client situation: two chiropractors comparing websites that were built to do completely different things for completely different practices. One had strong established authority and did not need her website to do heavy lifting. The other was just starting to build hers and needed every part of her site working to fill that gap. Comparing the two made no sense, but that kind of comparison happens constantly in chiropractic. From there, Jerry walks through a list of factors that influence practice success that no seminar formula accounts for: talent, skills, timing, location, finances, family situation, age, appearance, connections, local economy, insurance landscape, the…
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