Can You Train for Executive Presence? Carmen Sederino on the 50/50 Rule
About this episode
Carmen Sederino discusses the importance of executive presence and the 50/50 rehearsal rule in business communication.
Carmen Sederino, Founder and Performance Master at Illuminated Story, joins John Golden to explain why the live keynote is a competitive advantage AI cannot replicate — and how leaders and sellers can build real executive presence through voice, body, and emotional choreography. She shares the 50/50 rehearsal rule, how authenticity works as a range rather than a fixed pose, and why pause is the most underused tool in business delivery. Learn more at https://illuminatedstory.com/ .
People in this episode
Host: John Golden
Guest: Carmen Sederino
Topics covered
- executive presence
- leadership
- communication
- AI in business
- authenticity
- presentation skills
Keywords
- executive presence
- Carmen Sederino
- 50/50 rule
- authenticity
- business delivery
- AI
- communication skills
Mentioned in this episode
Organizations: Illuminated Story
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