Stop Chasing Vanity PR: Derek De Vette on How AI Search Picks Sales Winners
About this episode
Derek De Vette discusses how AI search is transforming public relations and sales strategies.
Derek De Vette, Co-Founder and Head of Strategic Communications at Halo Communications, joins John Golden to explain how AI search has rewritten the PR playbook and why niche earned media now outperforms marquee placements for sales pipeline growth. Derek shares fresh data on ChatGPT and Claude citation patterns and a practical playbook for becoming the cited source inside AI answers. Learn more at https://halocomms.agency/ .
People in this episode
Host: John Golden
Guest: Derek De Vette
Topics covered
- AI search
- public relations
- sales pipeline
- earned media
- ChatGPT
- strategic communications
Keywords
- AI search
- public relations
- sales growth
- earned media
- ChatGPT
- Claude
- strategic communications
Mentioned in this episode
Organizations: Halo Communications, ChatGPT, Claude
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