Don't Be Conned Into Paying For an AI Search Optimisation Audit FFS!
About this episode
Nikki Pilkington discusses the dangers of AI search optimisation audits and what businesses need to know before investing in them.
I got sent an AI search optimisation audit that cost a business thousands of pounds. It was beautifully presented, full of charts and graphs, and packed with confident recommendations about AI citations and ChatGPT visibility. It also missed a whole BUNCH of stuff. Hi, I’m Nikki Pilkington . My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What" , I’m talking about: an audit that recommended deleting pages that were actively driving real traffic from Google — because a proprietary AI visibility tool said they weren't getting ChatGPT citations. I'll break down exactly why this kind of audit is dangerous, not just useless, and what the businesses being sold this stuff actually need to know. I cover what a real audit should include, why Google organic traffic still dwarfs AI referral traffic for most sites, and the red flags to watch for before you hand over your budget to someone flogging "proprietary AI search tools". If you've been pitched an AI search audit — or you're tempted — listen to this first. Chapters 00:00 Introduction: Have you been had by an AI search audit? 00:54 What happened: The audit I was sent 01:43 What the audit missed — 462 errors…
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