About this episode

Will Rice discusses strategies for creating tools that enhance traffic conversion.

Will Rice discusses the importance of creating useful tools to convert more of your existing traffic. Talking points include: How to understand what is going to get your traffic to convert more. How do you know what traffic is likely to convert? How do you put a financial value on traffic from different sources? How to rapidly build tools to provide genuine value to your customers. Which tools are best? Why is this better than other forms of traffic? What else to do with the data you get from the tools you build?

People in this episode

Guest: Will Rice

Topics covered

• traffic conversion
• useful tools
• customer value
• data analysis
• marketing strategies

Keywords

• traffic
• conversion
• tools
• value
• data
• marketing
• customers

Mentioned in this episode

Organizations: Majestic.com

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