5 Costly Mistakes That Are Blocking You From Getting In Front of Retail Buyers

About this episode

Roberta Townes discusses the five costly mistakes that prevent product-based founders from connecting with retail buyers.

Send us Fan Mail Struggling to get your product in front of retail buyers—even though you know it belongs on the shelf? In this solo episode of Shelf Talks, I’m breaking down the 5 biggest mistakes product-based founders make when trying to connect with retail buyers and how these missteps could be the exact reason you’re not getting responses, meetings, or retail opportunities. As a retail buyer with 15+ years of experience, I’ve seen it all from generic outreach emails and poorly targeted p...

People in this episode

Host: Roberta Townes

Topics covered

• retail buyers
• product marketing
• entrepreneurship mistakes
• business strategy
• founder challenges

Keywords

• retail
• buyers
• product
• mistakes
• entrepreneurship

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